Yellow Tail Wine Sampling Experience with iHeart

January 26, 2024 admin activations, Events, fabribation, happiness, iheartradio, PinPoint, sampling, wine, wine italy,wines in italy,bottle italian wine,italian winess,win cellar, yellow tail

Working in partnership with @iHeartRadio, Pinpoint was asked to conceptualize, design, fabricate, transport, and install a custom 20’ x 10’ activation for Yellow Tail. The build traveled the U.S. during the summer, stopping at 4 iHeart music festivals, offering a premium wine sampling experience at each activation. The stops included the Z100 Summer Bash at Hudson Yards, NYC, Coastal Country Jam in Long Beach, CA, the iHeartRadio Music Festival in Las Vegas, NV, and ended at Fiesta Latina in Miami, FL. #fabrication #sampling #yellowtail #iheartradio #activation #brandactivations #pinpoint @pinpointpromotions

From custom 3-foot-tall wine bottles and a dimensional kangaroo to 7-foot-tall yellow headphones for a photo moment, the footprint popped with bright colors making it a must-see activation stop for all concertgoers.

Check out our latest work at: experiencepinpoint.com

Buy It

Video production by our partner GoNation Media